USC Conference on Sports: Perspectives on Communication Strategies of the IOC
By Dr. Daniel Durbin | 4/12/12 | Comments
The USC Annenberg Institute of Sports, Media & Society welcomes Françoise Papa, Université de Grenoble -- Stendhal, Emilio Peña, Director Olympic Studies Centre at Autonomous University of Barcelona, and USC professor William Morgan for a discussion of the strategic uses of media by the Olympic Committee and by cities and sponsors of Olympic Games.
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